the pied pepper

Develop logo, branding & packaging for a spice company.

Inspired by the enchanting legend of the Pied Piper of Hamelin, our mission is to lead you on a flavorful journey with the finest selection of premium spices, handpicked from around the globe.

- brief from @clubdillydally on instagram

The Pied Pepper delivers bold and spicy flavors, so a fire breathing piper for the mascot seemed fitting.

Drawing inspiration from medieval Germany, where the Pied Piper legend takes place, I utilized blackletter and gothic fonts paired with condensed san-serif type to bring it into modern times.

The hand drawn mascot brings a friendly and playful flair to the brand, and is sure to stand out on the market shelves.

The shape of the label as well as the subtle background overlay references iconic medieval church windows.

• Adobe Illustrator

• Procreate

• Adobe Photoshop