scoop’s creamery

Revise a past project

I originally designed a sticker sheet for a fictional ice cream shop, and decided to revisit the project to develop branding and packaging for it.

Starting with my original sticker illustrations, I selected the stacked ice cream scoops as the jumping off point for the new branding. The stacked scoops were too vertical to remain as the logo, so I adjusted the illustration to be one scoop in a waffle cup to better fit in the logo lockup. The original cow illustration turned into a “stamp” and the scoop characters are woven throughout the branding and packaging. The original color palette of the stickers were also adjusted to be more vibrant.

The packaging features a fun illustration of two ice cream scoops next to the ingredient – immediately capturing the attention of the consumer & communicating the flavor clearly.

The overall essence of friendliness, freshness, & quality are conveyed throughout the branding and packaging, resulting in a trustworthy brand/product to be shared among friends and family.

• Developed a logo/branding

• Created icons/graphics

• Produced cohesive packaging for a series of 3 flavors

• Designed a menu

• Crafted mockups

Designer // Illustrator

• Adobe Illustrator

• Pacdora