craftwork brew

drink label designs

  • Design a logo and create three cohesive label designs for a brewery called Craftwork Brew. Craftwork Brew is a local beer company that uses locally sourced fruit to create unique and seasonal blends/flavors.

    • Make the labels distinct, but maintain unity

  • After researching the beer brewing process, other drink labels, beer label requirements, and getting to know the company and their flavors, I brainstormed logo concepts through a mind map and sketched a variety of logos. Through peer critique and feedback, I refined the chosen logo and developed a mood board. I drew illustrations to accompany the flavors and styled the layout of the labels to assist in the fresh, fun, and friendly vibe of the brand. I produced physical mockups to test legibility and the overall feel of the labels.

    • Researched beer and drink labels

    • Sketched variations

    • Developed a system of labels

    • Printed and produced physical mockups

    • Adobe Illustrator

CONCEPTING

moodboard

initial logo options

initial label options