craftwork brew
drink label designs
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Design a logo and create three cohesive label designs for a brewery called Craftwork Brew. Craftwork Brew is a local beer company that uses locally sourced fruit to create unique and seasonal blends/flavors.
Make the labels distinct, but maintain unity
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After researching the beer brewing process, other drink labels, beer label requirements, and getting to know the company and their flavors, I brainstormed logo concepts through a mind map and sketched a variety of logos. Through peer critique and feedback, I refined the chosen logo and developed a mood board. I drew illustrations to accompany the flavors and styled the layout of the labels to assist in the fresh, fun, and friendly vibe of the brand. I produced physical mockups to test legibility and the overall feel of the labels.
Researched beer and drink labels
Sketched variations
Developed a system of labels
Printed and produced physical mockups
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Adobe Illustrator
CONCEPTING
moodboard
initial logo options
initial label options