LAUFEY

Redesign an album cover of a band/musician and format it into a vinyl record cover and label.
Create a digital component to accompany the album.

- Translate audio into visual

- Create a physical mockup

I chose to redesign the EP cover of Laufey who is one of my favorite artists. Her music is a modern take on jazz, so I decided to draw inspiration from 1920’s art deco styles. I sketched several cover concepts and rendered them in Procreate. Laufey’s music gives off the vibes of old New York and romance, so I illustrated a street in New York for the back cover and a portrait of her in a style influenced by art deco for the cover. I chose to do a gatefold vinyl cover, so the inside layout consists of the lyrics to the songs and a small illustration of a couple dancing in the rain (a reference to one of the songs). The vinyl label also references the city and ties into the rest of the album cover. I printed and folded the vinyl album cover to test legibility and the dieline. For the digital component, I designed a website that allows for the digital download of the EP as well as the option to play the music on the website directly. I also included a merch page for selling posters, crewnecks, and a tote bag.

- Illustrated cohesive graphics for back & front cover, gatefold, and label

- Produced physical gatefold vinyl album cover mockup

- Developed a website for the artist and album

- Furthered the project by designing merch

- Procreate

- Adobe Illustrator