Kairaku ramen

Develop a brand guide for a fictional company.
Design a logo and establish guidelines for the brand’s visual identity.

• Organize a multi-page document

I love ramen, so I chose to create a brand guide for a ramen company. The company’s name, Kairaku, means “joy/pleasure/enjoyment/delight” in Japanese. I designed the logo to depict a bowl of ramen and chopsticks utilizing the gestalt theory. I paired the logo with a friendly typeface and a color palette that is joyful, simple, and comforting. In addition to the brand guide, I developed this project further by designing packaging and merchandise for this company.

• Developed backstory to fictional company

• Established guidelines for use of the brand’s visual elements

• Formatted a consistent layout throughout brand guide

• Pushed project further by designing some packaging & merchandise

• Adobe InDesign

• Adobe Illustrator