Challenge:
Design a tour poster for a fictional band. Focus on layout and typography to reflect the band’s genre of music.
Execution:
I came up with a band name called Flight of the Figs. Their music genre is indie/alternative and has an upbeat funky vibe to it. I drew illustrations to match the style of music and used bright colors to communicate the vibrant and fun personality of the band. I established hierarchy through making the imagery the primary focus of the poster to grab people’s attention, and the band name and tour information secondary to give context and action to the poster.
- Organized type and illustration through a grid system and established hierarchy
- Created illustrations and used typography reflective of the band
Software Used:
- Procreate
- Adobe Illustrator
- Adobe InDesign
moodboard & sketches
