Choose a product to design a logo and packaging for. Design and build a comprehensive model of the packaging to ensure structural integrity and test the dieline. Build a final model that incorporates the logo and other graphic elements.
I came up with the concept of a seed company called Eden seed co. Eden seed co. sells fruit of the spirit seeds, which are love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control. This concept is in the realm of design fiction, so the physical product is not realistic. I wanted the logo and packaging to have a whimsical and bright feel, so I utilized soft curving lines and bright colors. I chose a dieline that is a simple box and adjusted the dimensions to fit the measurements of seeds packets. Originally, I had added a floral shaped tab that the lid of the box would tuck into, but after making physical models, I realized that this feature was not very functional so I removed it. The final packaging is a box for all of the seeds, a variety pack, and consists of a hand-drawn pattern made from oil-pastels to compliment the logo, and instructions on how to grow the seeds as well as some other details about the seeds.
- Researched seed packaging & dielines
- Sketched multiple logo concepts
- Tested & produced physical prototypes
- Illustrated pattern with oil pastel
- Adobe Illustrator
- Adobe Photoshop