CRAFTWORK BREW

Hypothetical // Packaging Design

Challenge:

Design a logo and create three cohesive label designs for a brewery called Craftwork Brew. Craftwork Brew is a local beer company that uses locally sourced fruit to create unique and seasonal blends/flavors.

- Make the labels distinct, but maintain unity

Execution:

After researching the beer brewing process, other drink labels, beer label requirements, and getting to know the company and their flavors, I brainstormed logo concepts through a mind map and sketched a variety of logos. Through peer critique and feedback, I refined the chosen logo and developed a mood board. I drew illustrations to accompany the flavors and styled the layout of the labels to assist in the fresh, fun, and friendly vibe of the brand. I produced physical mockups to test legibility and the overall feel of the labels.

- Researched beer and drink labels

- Sketched variations

- Developed a system of labels

- Printed and produced physical mockups

Software Used:

- Adobe Illustrator