Challenge:
Design a logo and create three cohesive label designs for a brewery called Craftwork Brew. Craftwork Brew is a local beer company that uses locally sourced fruit to create unique and seasonal blends/flavors. 
- Make the labels distinct, but maintain unity

Execution:
After researching the beer brewing process, other drink labels, beer label requirements, and getting to know the company and their flavors, I brainstormed logo concepts through a mind map and sketched a variety of logos. Through peer critique and feedback, I refined the chosen logo and developed a mood board. I drew illustrations to accompany the flavors and styled the layout of the labels to assist in the fresh, fun, and friendly vibe of the brand. I produced physical mockups to test legibility and the overall feel of the labels.
- Researched beer and drink labels
- Sketched variations
- Developed a system of labels
- Printed and produced physical mockups

Software Used:
- Adobe Illustrator
beginning logo sketches
beginning logo sketches
logo variation sketches
logo variation sketches
moodboard
moodboard
label concept sketches
label concept sketches
digital label sketch variations
digital label sketch variations
final labels
final labels
physical mockups
physical mockups

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