Challenge
(The Maxville Heritage Interpretive Center is a museum – located in Joseph, Oregon – that’s dedicated to sharing the history of Oregon’s early logging community of Maxville, Oregon, and similar communities in the greater Pacific Northwest.)
Redesign their logo and some print collateral, along with a timeline for the upper part of the walls in the museum center. Work alongside another graphic designer, illustrator, and a team of interior designers to create a concept and pitch.
- Consider the demographic of visitors
- Tie back to the history and heritage of Maxville
Execution
I researched the region and history of Maxville and made some initial logo sketches based on the significance of railroads, Ponderosa pine trees, and two-man saws to communicate the story of Maxville. The client resonated with the railroad direction as well as the saw tooth direction, so I made further digital sketches and variations of both concepts. Of the two options presented, the client ultimately went with the saw tooth option – when looking at the teeth of a two-man saw, I noticed that an ‘M’ shape could be found in it, so I subtly integrated the sawtooth form into the apex and legs of the M. The final logo consists of two primary logos (one with a wood round holding shape), a secondary logo, and a logomark. In addition to the logos, I also helped choose the brand colors and typography, and I developed a variety of print collateral such as a business card, postcard, and poster detailing the collaboration between Maxville Heritage and my design class. For the timeline, I made sure to make the years bold and large for readability, and I added a train track behind the dates & descriptions to add visual interest and help lead visitors from one year to the next on the journey of Maxville’s history.
- Collaborated with a team
- Researched the region and surrounding areas
- Developed logo concepts
- Presented designs to the client
Software Used:
- Adobe Illustrator
- Procreate
logo comparison
logo comparison
initial logo sketches & ideation
initial logo sketches & ideation
logo process
logo process
color palette & typography
color palette & typography
final logos
final logos
maxville's history in timeline format for the upper walls of the center
maxville's history in timeline format for the upper walls of the center
business card options
business card options
poster design
poster design
poster design
poster design
postcard
postcard

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